LinkedIn has been, and continues to be severely underestimated by most marketers. Many see LinkedIn as a social network for businesses. It is. But there is so much more to LinkedIn that you need to peek underneath the hood to realize its power.
# 1 – Complete Your Profile
One of the first things to do if you hope to dominate LinkedIn traffic is to complete your profile. It needs to be finished 100%. Make it most compelling. The more interesting you can make your profile, the better it will convert traffic to your site.
# 2 – Link to Your Site
How many webmasters fail to do this? LinkedIn allows you to optimize your link with the help of proper anchor text (using your keyword). Use it. It will help you with branding and SEO.
# 3 – Tap into Your Blog
LinkedIn allows you to add a simple blog application that self-updates every time you publish new content. What better way to generate curiosity among your LinkedIn network?
# 4 – Network Like Crazy
LinkedIn isn't called a social networking site for nothing. Take advantage of the vast amount of users on that site and network every single day.
Build your network by inviting more friends/business partners
• Participate in Groups
• Start your own Group
• Answer questions
• Update your status
• Comment
• Become ever present in your niche
The more you can become present in the minds and eyes of your fellow LinkedIn users, the more traffic will flow to your site from your marketing efforts. Set aside 30 minutes each day to do this.
# 5 – Sign Up With Trillion
Trillian5 is the ultimate social networking tool par excellence. This intuitive software allows you to update, and keep in touch with all of your major social networks. Included are Skype, LinkedIn, Facebook, Twitter, and many more.
Instead of logging in to each of the above mentioned sites to update your status, you can now do all of this and more with the help of Trillian5. There are other, similar applications available on the Internet, of which Sobees is one. Regardless of which client you use, the important part is to USE them to save time and hassles.
Software clients like Trillian5 take social network marketing to new heights, helping to generate large amounts of targeted traffic to your site if they are used correctly. The key to doing so lies in targeting the right user groups on each network.
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