1. The
"Reinvestment" Strategy
The "we always reinvest
(no.)% of our profits right back in product development..." strategy tells
your prospects that a large amount of income goes back into improving the
products for your customers. People will see that part of their purchase will
be given back to them in the form of new and better products in the future.
2. The "Two Types Of
People" Strategy
The "there are two types
of people, one that does anything to improve their life and one that watches
others do it and wonders why they can't..." strategy tells your prospects
that if they purchase your product, they will be taking a step towards being
the first type of person. People will not want to be the second type because
most people get jealous when they see others reaching their goals if they're
not doing so.
3. The "It's Not
Right" Strategy
The "here are (no.)
reasons why my product might not be right for you..." strategy tells your
prospects the reasons that will make them not want to be the person your
product isn't right for. Some reasons could be that they are lazy,
close-minded, unintelligent, afraid of success, delusional, etc.
4. The
"Weekly Motivation" Strategy
The "bonus:
(daily/weekly) motivational quotes..." strategy tells your prospects that
if they purchase your product, you will give them free quotes that will
motivate them to gain their desired benefit with your product. You could have
them sign up to receive them via autoresponder, text message, etc.
5. The "Two
Options" Strategy
The "you have two
options, option #1 - hire a ($ - expensive) (professional) or option #2 - buy
(your product name)($ - low cost)..." strategy tells your prospects that
both options will help them gain their desired benefit but your option will be
way cheaper. People like to be able to make decisions for themselves and
usually make the smart ones.
6. The "Wait Is
On" Strategy
The "once our inventory
sells out, you'll have wait a longer time for your product..." strategy
tells your prospects that you have only produced so many copies of your product
and if they wait too long to order, there will be a shipping delay. They will
feel the urgency to order if they want to work on getting their desired benefit
right away.
7. The "Dime"
Strategy
The "every time someone
buys (your product name), the price goes up (penny, nickel, dime, quarter,
etc.)..." strategy tells your prospects the sooner they order, the cheaper
the price will be for them. You won't make much money on the front-end but you
can make most of your money with an upsell or one time offer on the backend.
You could even give your affiliates 100% commission on the front-end. Another
idea would be to have the price go up every hour.
8. The "5 In 1"
Strategy
The "it's like getting
(no.) tools in 1..." strategy tells your prospects that your product will
have multiple uses and benefits. It would save them the money they’d have to
spend buying other products they’d need if they didn't have those extra tools
or features. You could even make your price seem lower by dividing the number
of tools into the price. For example, it's only ($) per tool.
9. The "Only One
Authorized" Strategy
The "many people are
selling it but I am the only person who is authorized to give you a (no.)
discount..." strategy tells your prospects that if they don't buy the
reseller or affiliate product from you, they will have to pay more to someone
else. You could even offer them some personal bonuses that will make your
exclusive offer even juicier.
10. The "VIP
Party" Strategy
The "bonus: free access
to our VIP customer appreciation party..." strategy tells your prospects
that if they purchase your product, they will be given access to a live party
you’re having for your customers. You could tell them there will be door
prizes, drinks, food, live entertainment and a few speakers at the party.
11. The "First To $1
Race" Strategy
The "the first (no.)
people that order will get access for (no.) days for only $1..." strategy
tells your prospects that if they act now, they can get a trial or sample of
your product for only $1. If they like what you offer, they will pay your full
price. You can even tell them you'll refund their $1 if they don't like your
product.
12. The "Secret And Private"
Strategy
The "I can't reveal
their names but some well-known experts have even bought it..." strategy
tells your prospects that you have to keep your customers’ names private for
privacy reasons but even people that might know more than you have purchased
your product. People will like the fact that you will keep your customers’
personal information confidential.
13. The "Refund
Countdown" Strategy
The "I've had only (no.)
refunds out of (no.) orders..." strategy tells your prospects that most of
the people that purchase your product are happy with it. If the refund reasons
are directly related to your product’s performance, they’ll tell your customers
about it. For example, one guy really liked my product but needed to ask for a
refund because of financial hardship that came up.
14. The "Two Sales
Letters" Strategy
The "it's so good, we
actually have 2 different sales letters for this product - click here to see
the other one..." strategy tells your prospects they can have a choice
about which sales letter they want to read. One may persuade them to buy more
than the other. It's like you’re giving them an option on how they want to be
persuaded.
15. The "I Deleted
It" Strategy
The "I deleted the sales
letter I paid a copywriter ($) to write..." strategy tells your prospects
that you wanted to personally present your product to them rather than paying
someone to present it. You can remind them you’re not a copywriter so they will
let down their buying defense too. You could go on further to say that you
wanted to personally tell them a heartwarming story of how you or one of your
customers improved their life with your product.
16. The "J.V. Crunch"
Strategy
The "we are going to
have over (no.) joint venture partners promoting our new product on
(date)..." strategy tells your prospects that a lot of people think your
product is good enough to promote it to their own prospects or customers. You
could even give them a list of names of some of the well-known J.V. partners.
People will assume that if all those people like your product, they should try
it out as well.
17. The "Inch By
Inch" Strategy
The "you will be able to
actually see the results in a few (seconds/minutes/hours/days)..."
strategy tells your prospects that they will notice your product starting to
gain their desired benefit within a certain time frame. You could tell them
they will start to see it work little by little, pound by pound, sale by sale,
inch by inch, etc.
18. The "Time
Frame" Strategy
The "at (time)(date) I
bought the product, at (time)(date) I started using it, at (time)(date) I (your
product's benefit)..." strategy tells your prospects the actual time frame
from the date someone bought your product till the time they benefited from it.
People will likely look at their own clock and calculate when they will get
their desired benefit if they buy.
19. The "Quick
Payback" Strategy
The "only the first
(no.) orders will have access to my affiliate program..." strategy tells
your prospects if they don't hurry up and order, they will miss out on being
able to promote your product for commissions. People will think it's a great
way to earn back the money they spent on the product.
20. The "Volume
Bonus" Strategy
The "order over (no.)
copies and get (bonus or bonus product)..." strategy tells your prospects
if they order a certain amount of your product, you will give them a freebie.
The bonus could be an extra copy of the product, a discount on their order,
free updates for life, an add-on product that will help them store all the
products they bought, etc.
21. The "Remember These Words" Strategy
The "remember these
words by (a famous person) (their quote)..." strategy tells your prospects
that they should relate the purchase of your product to that famous person’s
quote. The quote should convince them to order your product. The person should
be someone your target audience would recognize and thinks highly of.
22. The "I'm Buying
Advertising" Strategy
The "I just paid a ton
of money to have my ad go out to (no.) thousand/million people and I only have
(no.) copies available..." strategy tells your prospects they better order
right away because there will be a ton of people who will see your ad. You
could even show them a screenshot of your receipt for the advertising you
purchased.
23. The "Buy To
Own" Strategy
The "for every product
you purchase from me, I'll put that dollar amount towards the purchase of (your
high price product)..." strategy tells your prospects if over time they
buy a lot of your products or affiliate products, they will eventually get your
high priced product for no cost. You will just have to set up a system to keep
track of the purchases and dollar amount each one spends.
24. The "Be Like Your
Idol" Strategy
The "benefit like
(famous person or expert) did..." strategy tells your prospects they can
gain their desired benefit just like a person they look up to did if they
purchase your product. Tell them they can reach their goals easier if they
model themselves after someone who has already improved their life.
25. The "Want To Be
Famous?" Strategy
The "how would you like
to become (famous/a recognized authority)..." strategy tells your
prospects that if they purchase your product, you will offer a way for them to
become well-known. You could allow them to publish articles on your web site,
become one of your forum moderators, be interviewed for your next information
product, speak at your seminar, etc.
26. The "Blue
Underlined Text" Strategy
The "please type your
user name and password..." strategy tells your prospects that if they
click on underlined text links in your ad copy or the member’s area link on
your web site, they have to enter their information to get access. Many people
will click on blue underlined text just to see why it's linked or they could
get lucky and get free access to your member’s area. Not getting access will
tease them and persuade them to buy to see why your product or membership is so
protected.
27. The
"Question/Answer" Strategy
The "what would you ask
these (experts/famous people) if you had the chance?..." strategy tells
your prospects that you are going to allow them to ask those experts a question
at your live seminar or teleseminar. You could charge for access or give them
access for free, then offer them a product at the end of the question/answer
period of the event.
28. The "In The Same
Light" Strategy
The "he/she is to
(subject) what (famous person) is to (subject)..." strategy tells your
prospects that you are putting the product owner of the product that you’re
promoting in the same light as another well-known expert in another unrelated
subject. For example, he is to football what John Doe is to rock music.
29. The "Unlike
Others" Strategy
The "unlike (type of
product) it won't irritate other people..." strategy tells your prospects
that if they use your product it won't make other people mad, sad, frustrated,
etc., like similar products. For example, the lawn mower is so quiet you won't
wake your neighbors up, even if you decide to mow your lawn at 3 o’clock in the
morning.
30. The
"Question Letters" Strategy
The "hardly
a day goes by that I don’t receive letters asking the same basic
question..." strategy tells your prospects that you created a product to
help your customers based on the letters you've received. People will see that
if they become your customer, you will take their advice or questions seriously
to help them succeed.
31. The "Light
Package" Strategy
The "see the whole
package summary..." strategy tells your prospects that they can see a
short version of all the products that you offer in your product package.
People will usually skip to it to save themselves some time reading. Just
mention one of the most powerful benefits of each product in your summary.
32. The "Checked And
Verified" Strategy
The "all this
information has been double-checked and verified by (type of experts)..."
strategy tells your prospects that the information in your product has been
thoroughly researched and other experts have put their stamp on it. People will
feel more comfortable knowing that it’s likely there aren’t any errors in the
information you sell.
33. The "Buy Or
Scratch" Strategy
The "you have two
options - buy my product or do it from scratch..." strategy gives your
prospects their options for obtaining their desired benefit. You can tell them
all the problems they will face if they try to do it themselves from scratch
and all the benefits of doing with your product. Most people will pick the easy
way out.
34. The "Traveling
Sucks" Strategy
The "there is no need
for you to make costly travel arrangements..." strategy tells your
prospects that they will be able to listen or watch your live event via phone
or video feed. You can tell them they don't have to pack their bags, hire a babysitter,
buy airline tickets, pay for a hotel, etc. People will like the fact they can
enjoy learning how to gain their desired benefit from the comfort of their own
home or office.
35. The "Unwanted
Product" Strategy
The "buy (an untargeted
product) and you'll get (targeted) bonuses..." strategy tells your
prospects that you are selling a product or affiliate product that they may not
be interested in but you are offering a bunch of bonuses with it that are
related to their niche. You can tell them if they don't like or need the main
product, they can give it to a friend or family member as a gift.
36. The
"O.T.O. Price" Strategy
The "you
won't believe the price of the O.T.O. (one time offer)..." strategy tells
your prospects to get interested in your O.T.O. offer so they will want to see
it. In order to see it, you could have them register or buy a lower priced
product first. You could also allow them to earn commissions on your offer by
sending people to your web page.
37. The "Side
Effects" Strategy
The "proceed at your own
risk: you could experience irreversible side effects by reading this..."
strategy tells your prospects to read your sales letter because they will be
curious about the side effects they may receive. You could even mention some
physical side effects they may experience like: chills down their spine,
goosebumps, a fever, shaking uncontrollably, etc. Or they could be beneficial
side effect like: total freedom, a tidal wave of money, attracting a beautiful
woman, etc.
38. The "Injury
Risk" Strategy
The "injury risk: you
may want to sit down before you read this..." strategy tells your
prospects that if they read your sales letter, they could be swept off their
feet, fall down or faint. It also tells them you are going to tell them some
shocking and mind-boggling information. They will be curious to see how it will
affect them reaching their goals.
39. The "Pop
Quiz" Strategy
The "quick pop quiz: why
do most people fail at (topic)?..." strategy tells your prospects that you
want them to answer that question so you can prove a point about your product.
Of course you can tell them, “No, it's not too obvious an answer.” Most of your
prospects would answer then you just tell them the correct answer. Plus, the
pop quiz part will grab their attention because, like in school, it always gets
the students’ attention because they are never ready for one.
40. The "Back
Door" Strategy
The "discover the back
door way to (your product's benefit)..." strategy tells your prospects
that your product will allow them to gain their desired benefit with a secret
loophole that you found. You can mention you are the only one that knows about
it. Usually a "back door way" is a way to do something that is
easier, cheaper or faster than normal or usual methods.
41. The "Multiply
That Feeling" Strategy
The "have you ever felt
really (feeling/emotion)? Well, now you can multiply that feeling by
(no.)..." strategy tells your prospects that your product will give them a
benefit that will make them feel far better than normal. You could say - Have
you ever felt really happy, excited, satisfied, relaxed, etc.
42. The "Technology
Class Room" Strategy
The "turn your phone
into a (topic) education..." strategy tells your prospects that your
information product can turn their technology products into a learning center.
For example - Turn your (phone, cell phone, computer, car stereo, DVD player,
tape player, CD player, etc.) into a (college, university, school, diploma,
degree, education). You just need to convert your information product into a
format that will work with one or more of those technologies.
43. The "Aren't Born
That Way" Strategy
The "great (type of
profession) aren't born, they're taught and trained..." strategy tells
your prospects that it’s a myth that they have to be born with certain
knowledge or skills to gain their desired benefit. Tell them your product will
give them everything they need to reach their goal.
44. The "Novice
Advantage" Strategy
The "(types of
professionals) don't get it for less than ($), but you will..." strategy
tells your prospects they will get a discount on your product because they are
your subscriber, are newbies or are on someone else’s list which you made a
J.V. deal with. You can tell them they will get a lower price than your other
clients like: doctors, investors, lawyers, bankers, etc.
45. The
"Demonstration" Strategy
The "check out this
online video of me using (your product's name)..." strategy tells your
prospects to watch you in action using the product you’re selling to gain the
desired benefit they want. They will get a clear image of how much easier and
effective it is to own your product.
46. The "Hand Picked
J.V. Partner" Strategy
The "I've handpicked you
to be one of my joint venture partners..." strategy tells your prospects
that you have been watching and studying them and like their professionalism.
You can tell them you've bought their products, subscribed to their
newsletter(s), read all their content, etc., so you know all about their skills
and knowledge of marketing. It will make them feel special that you think
highly of them as a marketer and that you have researched them so thoroughly.
47. The "Spend
Quality Time" Strategy
The "if you could spend
(no.) (hours, days, weeks, months, years, etc.) with (expert's name), how much
would you spend?..." strategy tells your prospects that the product will
contain so much information condensed into a format they can learn all in a
much faster period of time. You could also offer a full length, uncut version
that you could charge more for.
48. The
"Traffic Discount" Strategy
The "if you
are (an action that helps your business) you'll get it for only ($)..."
strategy tells your prospects they will get your product for a lower price than
everyone else if they help your business in some way. It could be if they are a
registered member of your forum, an active affiliate, if they give away your
viral freebie, link to your web site, etc. You could even give different prices
for different actions or a lower price if they are doing two or more of those
actions.
49. The "In A Year’s
Time" Strategy
The "if usually it takes
you (no.) (minutes/hours) to (an action/benefit), imagine if you do it (no.)
times a year, that's (no.) (days) of work..." strategy tells your
prospects that you are adding up the time it takes in a year to gain their
desired benefit. Tell them your product will eliminate how much time it takes
and how much time it will save for enjoyable stuff.
50. The "Reoccurring
Cheap Deal" Strategy
The "the
(daily/weekly/monthly) deal..." strategy tells your prospects that each
day, week, or month you have a special low price deal for one of your products
or resell products. This will allow you to create urgency by telling them the
product deal will end on a specific period of time and it will be removed, and
a new product deal will be added to your next deal. You could even archive past
deals they could see but add a slightly higher price. Another idea would to add
an affiliate program so people will promote it every time you change your
product deal.
