What you learn
That lesson will continue our overview of the many strategies available in the market and promote your website. Since we have entitled this lesson "promote your site" which should give you a clue we focus on strategies that improve the quality and reputation of your site, rather than just visibility.
Creating your site attractive
We mentioned (several times), you must have an interesting and entertaining content on their website. It is another very important factor, however. His interesting and entertaining content should be presented. It is well worth the time to choose a color scheme and fonts that are easy on the eye. You must create a logo and style, as we discussed in Lesson 4, best communicates your brand. You should also use a format that works well in different types of media. Your site should be readable and attractive in smartphones, tablets, televisions and desktop computers, regardless of operating system or browser used to view.
Keep it simple
Not only make your site attractive, it should be easy to use and navigate. The easiest way to do for someone to browse through your site and end the subscription or purchase, the more it will happen. Like all things, you have to find the right balance. I saw sites that were too simple - very few options for you to understand what the site was about. On the other hand, I've seen sites that were too complicated and has too many options. Your goal is to find the right balance which allows visitors to understand the site, understand how to use and understand the main options available to them - and to avoid confusing them with too much information or complicated navigation system.
It is also important to ensure that your website has a fast charge. Do not use large images or fancy features that slow site navigation. It is clean, simple, elegant and fast.
Provide many ways to interact with your site
The more ways that visitors can interact with your site, the higher your site to attract attention. In addition to your contact form by email, allowing users to comment and have conversations in response to their stories, photos or videos. Allow visitors to rate and rank your site. Use the buttons that allow families like, favorite, or publish your page on social networks. Allow users to vote or express their views on matters easily with a click of a button otherwise. Users can interact in place, but they will. The more you interact with your site, the more likely they are interested.
Replies
If done well, your site will have multiple ways for your visitors to contact you. What comments, submitting a form, or by sending an email, it is expected that visitors to use your website to make contact. When they do, it is essential that you respond quickly.
There are, of course, many contacts that are just spam. That, of course, you may not want to respond and so encourage more spam. (Comments spam is a big problem in the new Wordpress blogs. There are plug-ins that allow you to deal with it effectively, the need for effective management of your site.) However, you must follow quickly and carefully with contacts that are not spam. quick answers move the relationship before interest remains strong.
Allow users to shine
Understand the basic psychology is important for a successful website. While a percentage of visitors can be very impressed with what he did and become fans, most are more impressed with themselves than they are with you or your site. Everyone wants to be seen and heard. Everyone wants to express their views. When you think about ways to allow visitors to interact with your site, keep this in mind. In addition to help make decisions that can explain your options. Also be particular beings or things, allow them to add their own knowledge of what was offered.
The proliferation of social networks has created an expectation that when browsing the web, was allowed to interact and express themselves. Meanwhile, the opportunity to put their knowledge and wisdom of the conversation. By giving them the opportunity to create more interest in your site.
This does not mean you have to promote products or services in competition with it. Ni no means let dominate the discussion or location. Instead, it should be easy opportunity to politely express their own thoughts within the limits specified for them. Establish and maintain these limits, you need to control and moderate your site.
Monitor and moderate your site
allowing users to interact with your site creates the need to monitor your site, because many people abuse the ability to interact. They not only email, but they will offend - not only offend, but to offend other visitors to your site. These comments spam and should be eliminated or at least moderate. This will take an investment of your time, but it is necessary if the interaction is allowed - and allows interaction is essential for a successful site.
Create a community
Present in this strategy is the idea of creating a community. Allowing interaction, respond quickly, and moderate the debates, which are essentially creating a community. The creation of a community is exactly what you want to achieve. With the construction of the site and its promotion, a vehicle that allows the existence of this particular community is created. As you design and build your site, think about the kind of community we want to encourage.
Assuming that your main goal in creating the site is to promote a product or service (or group of goods and services), in particular, you have to build a community around that product or service. You have to build a community of interest in the product or service. But you want to do this with some subtlety. You want to build a community based on material that raises awareness of the need for your product or service. Then, when the awareness of the need is greater, so it is the product or service is available.
Top sellers are not presented as someone who has something to sell. Instead, they are presented as someone who wants to be useful - to make your life easier and more convenient. Then they make their products or services in the place where he attained full awareness of their need for the product or service. Your community site and search should be designed to do the same.
Make your site one of the largest communities
We have already mentioned the use of social media to promote your site in the previous lesson. Social media also allows you to integrate your site in the online community. If you are considering, as it should, you need to create a community on your site, you should also think about how to make the community a part of the largest online communities. The most obvious way to do this is with social media. Use the social media sites, not just to drive traffic to your site, but to show how your site - and the community you want to create your site - fits into the wider community.
In the real world, events and meetings to help find and get to know them more likely to be interested in your product or service. If your goal is to market tires, you naturally want to spend time on the race track and different racial groups and clubs. They also want to spend time with collectors of old cars. It would also be part of the community of enthusiasts ATVs. Those interested in family security also have an interest. In the virtual world, social networks, it is very easy to do. Find these groups and make your presence known. Meet people who have interests that relate to your product or service. Build relationships with these people. Incorporate as many of them in their own community.
All this can be addressed through social media. Create profiles on social media sites. Designing your site with social media features that allow easy integration with larger communities.
CONCLUSION
In this lesson, we have provided an overview of the strategies to promote websites that focus on the quality and performance of your website. People look at your site is of little use unless your site is functioning properly. Your site should create a positive feeling for visitors. To do this, your website should be attractive, it must be simple and easy to use, and should allow interaction. When the interaction occurs, you have to react quickly. Your site should not only allow interaction, but allow visitors to express themselves and share their knowledge. You have to control and moderate your site and facilitate the creation of a community among its visitors. online communities Finally, you should use social media to integrate the community has created larger
