Search engine optimization is the process of increasing visibility natural or organic (unpaid) for the keywords you want your site to rank for the search engine.
There are different ways to do SEO. Some tactics are considered Black Hat SEO ("How to Make SEO shadow") and the reference shape is called white hat SEO. SEO is not considered spam. Matt Cutts, head of web spam team at Google said: "No, we do not consider SEO as spam" Watch the video below for more information .:
SEO is not a quick process. If you are looking to rank for a highly competitive keyword "shoes", you should be aware that goes against several millionaire / billion dollar companies in the footwear industry already investing hundreds of thousands of dollars each month to rank on the first page. Although SEO can seem daunting for small businesses, it is not very difficult to rank for long tail keywords that are less competitive, such as "shoes in Boston" or "red tennis shoes good market." Instead of spending a lot of money to try to rank your website for a highly competitive keyword that could bring 100,000 visitors per month, you can spend the most intelligent PPC campaigns, paid search, or long tail keywords that will bring in equal or greater number of visitors for much less (long tail Visitors 250 x 400 = 100,000 visitors per month Keywords).
Filed under: Documentation → Search Engine Optimization
Tags: search engine optimization, SEO, it is SEO
Paid Search Organic Search Vs.
Search organic search results are listed in them because their engines relevant to the search term Search. Paid search results are listings of search engines that appear in research advertisers want to target. In Google, paid search appears at the top and on the right side of the search.
About 70% of Google searches are the organic search results and the remaining 30% will go to research the paid search results.
For organic search ranking it is very important because the top 5 results are the sites that receive the most clicks. About 60% of all clicks of the top 3 results and 75% of all clicks of the top 5 results. If you are at the bottom of the page or the second page, the click rate will be so low that they are almost nonexistent for this search term.
Whether on page optimization?
On page optimization involves modifying things on your page so that search engines can read and index your site correctly. Many factors affect the ranking of your web page, such as title tags, meta description tags, header, alt image tags, content, URL structure and internal links. It is important to have unique content on each page to avoid duplicate content or keyword stuffing. An optimized Web ideals include the keyword in the title, keyword in URL, keywords in the alt image tags and keyword that appears 1-3 times in the body of the text.
What should I do keyword research?
Keyword research is one of the most important stages of SEO. It is the first step in planning your SEO strategy. You can program your keywords using the planner of Google Adwords keywords found here: https://adwords.google.com/KeywordPlanner
It is good to focus on keywords and synonyms of long tail in planning the keywords you want to rank. For synonyms, you can write "synonymous" in Google. You can also find tips to write a keyword into the search box and see what other people look at the suggestions.
You should go for the best keywords (words effectiveness index keywords) KEI. That means go for keywords with low competition are easier to classify those with the most research. Do not go for very competitive keywords that are more difficult to classify in place, even if you have a high search volume. Remember that the ultimate goal here is to get organic traffic to your SEO campaign and the best way to do is to sort the many long tail keywords.
What is the allocation of keywords?
Keyword mapping is to decide which page of your website will be used to target each key to optimize these pages for target keywords and start link building word. It is good practice that groups of similar keywords together and build a page for each niche market instead of building a new page for each keyword that you have. A niche keyword is a keyword group containing all the same keyword such as - funny wallpapers office, comics wallpaper, beautiful wallpaper, blue wallpaper, etc. keyword mapping can be done in spreadsheet software like Microsoft Excel.
You should also add the URL structure to be used for each group. Returning to the example of the background image, you can use the URL structure: / desktop-wallpapers / for that niche.
Filed under: Documentation → Search Engine Optimization
Tags: mapping of keywords, search engine optimization, seo, URL structure
How I can optimize my title tags?
Title tags are the most important element of optimizing a page. Change the title tags page title in the browser is something that search engines look at to determine what is on the page. The keyword should be as close to the front of the title tag as possible. For example, if you want to rank for the keywords "pink elephants", you may want to have a title like this, "pink elephants in the zoo" or "pink elephant to be born first." Title tags should not exceed 65 characters and must be unique for each page of your site.
How I can optimize my meta descriptions?
Meta descriptions do not allow the ranking of your site in search engines, but can help increase click rates. Meta descriptions are placed inside the head tag and should not exceed 165 characters. Meta descriptions do not appear on the page and only used to appear on search engines. Google can sometimes replace his description with a piece of text from the page so that you should not spend too much time on this topic.
What tools should I use for SEO?
There are many tools you can get for free. Some free tools we recommend are: Travis traffic, Google Analytics, Google Webmaster Tools (A must have!), Google Trends, Link Diagnosis, Yoast WordPress SEO plugin and more.
Some payment tools we recommend are: Wordtracker (ideal for long tail keywords with the best KEI), Moz, Open Site Explorer and Ahrefs.
What is SEM?
Search Engine Marketing is the process of getting targeted traffic by buying ads on search engines. It is sometimes called marketing CPC or PPC marketing. It's a quick and easy way to rank your website for the keywords you want to target. With SEO, it can take several months or a year to rank your website on the first page of a keyword, but you can create your profile and SEM will be broadcast live within minutes. Typically, advertisers have to pay when they receive a click. This is called PPC / CPC or Pay-Per-Click / Cost Per Click. Google Adwords is the largest network of PPC advertising. Adwords uses a classification system called Ad Rank determine which ads will be the first position, the second position and so on. There are many factors that make the ad rank. It is not only offering the highest, but also means that your CTR experience expected destination page, ad relevance, ease site navigation, transparency, ad formats, and more. For more information on Adwords bids, watch this video:
What types of keyword matching?
There are four different games in Adwords: [exact match], "exact phrase" wide consultation and negative - party. Exact matches only show your ads when users are searching for the right word. For example, if you offer an exact match with [pink cupcakes] only show your ad when someone is looking exactly "pink cupcakes." Phrase match is when a user searches for a phrase that includes your keyword as "pink cupcakes for sale" or "pink cupcakes recipes". Broad match is when a user search query that includes a word keywords like "muffins are delicious," even if you have configured the key word broad match "pink cupcakes" word. There is also an agreement that excludes from its refusal to appear to users who may have sought something you want to target ads. For example, if you have a cupcake company and want to target people who will buy their cupcakes can exclude the word "recipe" for users who want to cook their own cakes not see your ad.
Exact keywords have the highest efficiency, as it is for users who really want to, but has less volume of research. Phrase match keywords have more volume, but will be less effective than exact match. Finally, the Broad match is the least effective but has the largest volume.
